Marketing

Marketing

Marketing is one of the key components of any football club/league/association. Marketing your club/league/association involves satisfying the needs and wants of a particular group of people, such as members, sponsors, and volunteers. Marketing is about offering a service to existing and new markets. Clubs/leagues/associations must have a product to sell, a place to sell your product and service, and how to promote your product.

This module will awaken your club to new opportunities to market your club/league/association. On completion attendees will have a thorough understanding of how to market your club/league/association for stronger business partnerships and increased revenue. On completion, participants will also be provided with a booklet which will provide you with a number of marketing opportunities and a template for preparing a sponsorship proposal.

Who should attend – Sponsorship Co-ordinator, Club Secretary, Football Operations Manager, General Manager and President.

Duration – 1 Hour